Retargeting
on web site is one of the highest revenue making products of Google on site
marketing suite.
Why is this
so? It is all about behavioural contextual marketing. When a customer comes to a
site and looks at a few products. It means he is interested in those products.
Customer preference for those products is noted down. Whenever he visits other sites (which have
agreed to share revenue with Google for displaying advertisements) this
information is used and the same customer is shown the noted down products he
has seen on the other site (the one paying for advertisement).
Personally,
I find it irritating many times. Looking
at the exact same product I saw, while it acts as a reminder of what I wanted,
becomes repetitive. At RetailReco retargeting along with the
reminder for the same products so many other types of personal options based on
the customer preference can be shown instead. This includes similar products
and people who bought this also bought. recommendations based on other similar people
preference many times result into better sale or conversion ratio. In addition,
if the customer has existing history of purchases much more accurate prediction
of future buys can also be shown as part of real time retargeting for the
customer.
Also, worth
noting is Customer preference of adding a product to the cart. It is much stronger
than just browsing or looking at a product. The problem faced with shopping cart
solutions available is customer email must be known, for them to receive email
reminders and corresponding offers. Guest checkouts on many sites account for
significant percentage of total orders. Email communication is not possible if
the email of the customer showing preference is not known. Email has other
issues of not always landing in inbox and is not real time etc. also.
With the
push notification enabled Personal interactive shopping application all
the retargeting whether the Shopping
cart abandoned push notifications or recently viewed notification (along
with other personal cross and up sale contents) are all sent as push
notification to the customer.
What is more
is these notifications are received by the customer device in system
notification area. The customer need not be actively browsing any other web
site at that moment. No need to pay per view or click charge to the other site
or the provider of the feature like Google retargeting.
Personal
offers in push notification has the highest opening ratio. Mobile application development and promotion challenges are too
many. The retailer is faced with the big challenge of Mobile application
development and much bigger challenge of promoting the developed app. The interactive
shopping application of Retailreco is a webApp which removes both of these
challenges. It is like a mobile application which works on all the devices
including mobile and desktop and provides the interactive in control feeling to
customer. It also has the ability of push notifications integrated at the core.
So once the customer visits the site on any device he is able to receive the
personal offers as a push notification just like a mobile application.
With the
"Make me an offer" the dynamic coupon generated in real time for the
customer provides the strongest call to action. Of buying NOW. I select the
product, I press "Make me an offer" and I buy that product has the
potential to increase conversion ratio or converting a visitor into the buyer
on the site.
This is a
retargeting solution which has so many more effective options compared to
Google retargeting technology. First
is customer does not need to be seeing another site actively at that time. 90+%
time a user is not actively browsing other sites. Even when he is doing other
work on his desktop or not actively using his smart phone, the push
notification in systems notification area <photograph> is able to grab
his attention and show him the offers on products of his liking. Second big
advantage is the offers are not limited to the only product(s) he has looked on
the site just now, but many outcomes based on accurate predictive analytics
outcomes can be included. Third and probably biggest advantage is the potential
customer who is looking at your site does not even have to be an existing
customer of the site in order to receive the retargeting messages. Knowing the
email address of the customer is not necessary. Retargeting is done on the
basis of internal IP endpoints which is always present for everyone. Consistent
promotions based on current behavioral as well as outcomes of all the
historical data present for the customer, on all the channels be it mobile
device, desktop or on-site in terms of push notifications as well as emails
gives a complete OmniChannel
personal experience to the customer.
The next
generation of power of most advanced patent pending technological breakthrough
is available to all the retailers. Creating a level field for the players.
Where you can compete with the likes of Amazons of the world with confidence of
superior technology.
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